Key Points:
- Investment: £100,000
- Investor: Stephen Bartlett
- Equity Offered: 5%
- Business: 100 Group Limited
- Target Audience: Trail and ultra-endurance runners
- Challenges: Branding and marketing, communication, expansion logistics
Deal Summary
100 Group Limited Secures £100,000 Investment on Dragons' Den
Juan Drádz and Camilo Frankis-Carcéli, the dynamic duo behind 100 Group Limited, successfully secured a £100,000 investment from Stephen Bartlett on the latest episode of Dragons' Den. The deal was struck in exchange for 5% equity and a 5% royalty on sales until the initial investment is recouped.
The Pitch
Juan Drádz, an accomplished ultra runner, and CEO Camilo Frankis-Carcéli pitched their vision for 100 Group Limited. They are pioneering the trail endurance sector, aiming to develop a global trail running championship. Their ambitious plan includes expanding their race series from the current three stages in Brazil, Portugal, and Italy to nine stages across five continents within three years.
Financial Projections
The founders presented solid financials, with a revenue of £200,000 last year and projections to reach £12 million by 2028. This year, they are on track to hit £500,000 in revenue.
Investor Feedback and Negotiation
Stephen Bartlett was particularly impressed with the potential of trail running and the company's vision. Despite initial concerns over branding and communication, Bartlett saw the opportunity to leverage his expertise in digital marketing and social media to propel 100 Group into the cultural mainstream. After a brief negotiation, they agreed on Bartlett's revised offer, sealing the deal.
Challenges Ahead
While the company has strong financial projections and a clear growth strategy, challenges remain in enhancing their branding and marketing efforts. Effective communication and cultural relevance are key areas where Bartlett’s involvement is expected to make a significant impact.
Conclusion
The partnership with Stephen Bartlett promises to bring not just financial support but also invaluable expertise in digital marketing, setting 100 Group Limited on a path to becoming a major player in the global trail running scene.