Key Points:
Investment: £50,000
Investor: Stephen Bartlett and Peter Jones
Equity Offered: 5% each (10% total)
Business: Perfect Ted (Matcha-powered energy drinks)
Target Audience: Health-conscious consumers and those seeking a natural energy boost
Challenges: Lack of food and beverage experience, initial brand recognition, and competition in the natural energy drink market
Blog Post: "Perfect Ted Secures a £50,000 Deal on Dragons' Den"
Marissa Poster and Teddy Leventy, the dynamic duo behind Perfect Ted, have secured a £50,000 investment on Dragons' Den. Their pitch, aimed at raising funds to expand their matcha-powered energy drink business, captivated the dragons and ended with a deal with Stephen Bartlett and Peter Jones.
The Pitch
Marissa and Teddy, university friends turned business partners, founded Perfect Ted to offer a healthier alternative to traditional energy drinks. Their matcha-powered beverages provide sustained energy without the jitters and crashes associated with coffee and other caffeinated drinks. Despite their lack of experience in the food and beverage industry, their passion and dedication were evident as they shared their journey and product benefits.
Key Features of Perfect Ted
- Innovative Product: UK's first matcha-powered energy drinks, combining the benefits of matcha with the convenience of ready-to-drink beverages.
- Health Benefits: Offers slow-release energy, improved focus, and antioxidants.
- Flavors: Pineapple yuzu, apple raspberry, and pear ginger.
The Deal
The initial ask was £50,000 for a 5% stake in their business. The young entrepreneurs impressed all five dragons, receiving multiple offers. Ultimately, they accepted a joint offer from Stephen Bartlett and Peter Jones, each taking 5% equity for a combined total of £50,000.
Investor Insights
- Stephen Bartlett: Known for his digital marketing expertise, he brings valuable insights into branding and audience engagement.
- Peter Jones: With extensive experience in business growth and distribution, his involvement is expected to boost Perfect Ted's market reach.
Challenges Ahead
Marissa and Teddy face significant challenges, including navigating a competitive market with established players and building brand recognition from the ground up. Their determination and the strategic support from their investors position them well to overcome these hurdles and achieve their goal of becoming a household name.
Conclusion
Perfect Ted's success on Dragons' Den marks a significant milestone for Marissa and Teddy. With the backing of Stephen Bartlett and Peter Jones, they are poised to take their innovative energy drinks to new heights, offering a healthier alternative to energy seekers everywhere.